Building flywheels, not funnels.

New age marketing and brand strategy that creates compounding growth and turns new customers into advocates.

From agile startups to established corporations, I've honed my skills in marketing and brand strategy across beauty, fashion, luxury and consumer products. My adaptable approach allows me to navigate and thrive in different business set ups, delivering tailored strategies that resonate with each unique audience.

Previously:

Founding global marketing lead, Fruity Booty

Global marketing lead, The INKEY List

Brand Manager, Procter & Gamble

Brands I have worked with

My services:

Brand strategy & positioning

Omni-channel marketing strategy & execution

Growth & performance marketing

Interim and advisory roles

Creative & content development

DTC, wholesale and retail marketing

Partnerships, community and IRL marketing