EMILY PALAU


Multi-channel marketing consultant with an edge in digital. Blending brand instinct with business strategy and performance thinking to drive growth.

Brings a background across beauty, fashion, consumer products and lifestyle, combining strategic clarity with digital fluency. 

Whether briefing viral TikToks, scaling content into paid media, or crafting full-funnel strategies from brand awareness to conversion, works across touchpoints to build brands that resonate and perform.

Has led global teams, developed campaigns that travel, and is experienced in building cult brands. 


TL;DR

Founding Global Marketing Lead at Fruity Booty
Global Marketing Lead at The INKEY List 
Brand Manager at Proctor & Gamble 


PROFILE

emilylaurapalau@gmail.com instagram @emilypalau

CONTACT



SERVICES




BRAND & MARKETING STRATEGYClarifying who you are, where you're going, and how to show up across channels.
Brand positioning + world-building platform
Campaign, channel & go-to-market strategy
 Customer journey mapping


GROWTH MARKETING & PAID MEDIA

Performance-minded strategy built to scale.

Full-funnel growth marketing 
Paid ad strategy (Meta, TikTok, Pinterest, Google)
Creative testing & optimisation
Email flows, CRO, and retention strategy


SOCIAL, TIKTOK, & CONTENT STRATEGY

Helping brands stand out in-feed and across platforms with content that feels authentic

TikTok & broader social strategy
Content direction, briefing & production
Low-fi ad creative & storytelling


INFLUENCER MARKETING & COMMUNITY BUILDING
Turning customers into advocates and creators into brand storytellers.

UGC, influencer & creator campaigns
Creator sourcing, briefing & seeding
Community activation & engagement strategy




Last Updated 24.10.31