Areas of expertise include:

Brand Strategy & Positioning

  • Brand identity development

  • Messaging and storytelling

  • Differentiation strategy

  • Competitive analysis

  • Rebranding strategy

Partnerships, Community & IRL

  • Brand partnerships and co-marketing

  • Social-first community growth

  • Brand owned events & pop-ups

  • Sampling, guerilla marketing and stunts

Marketing Strategy & Execution

  • Social media & influencer strategy

  • Budget forecasting and management

  • Customer journey mapping

  • Campaign planning, execution & analysis

  • Go-to-market strategy

Creative & Content Development

  • Content & brand storytelling

  • Brand voice & tone guidelines

  • Creative strategy & getting the right people

Growth & Performance Marketing

  • Growth marketing strategy / investor decks

  • Conversion rate optimisation

  • Paid advertising (Digital, Social, Print, Guerilla)

  • Email marketing & automation

  • Getting the right people: agency or freelance

DTC, Wholesale & Retail Marketing

  • DTC growth & retention strategy

  • Sell-in strategy & pitching

  • Retailer marketing and in-store activation