The Objective

This two-month Christmas pop-up in London was a strategic brand moment for Fruity Booty, designed to establish credibility, drive growth, and create a space for consumers to be immersed with the brand during a key commercial period. Through curated events, brand collaborations, limited-edition drops, and personalised in-store activations, the pop-up elevated brand awareness, fostered community engagement, and reinforced Fruity’s position as a leading sustainable underwear brand in the market.