The Objective

This NYC launch event was a key moment for Fruity Booty to introduce its London-born identity to a US audience. Co-hosted with one of the brands long time influencers at a known Brooklyn wine bar, the event was designed to build hype for the SS24 collection, establish credibility in the U.S. market, and drive brand exposure through a curated guest list of press, influencers, creatives and long time fans of the brand. The event helped create an authentic connection with the local community while reinforcing the brand’s global growth strategy.