The Objective
The INKEY List masterclass event concept was designed to deepen brand connection and credibility by combining expert-led discussions with hands-on learning for community and influencers. By leveraging an influencer partnership to co-host the event with the founder, the masterclass amplified reach, drove Earned Media Value (EMV), and positioned the brand as a trusted leader in skincare, fostering advocacy and long-term loyalty.
The Results
Highest EMV driving event the brand has ever seen
Secured sponsors for food, beverage and alcohol for 300+ guests
3 organic content pieces from influencer co-host with 1M reach