The Objective
This global campaign for The INKEY List was designed to redefine the brand’s tone of voice and reconnect with its DNA of being transparent to the core.
By honing in on authenticity, education, and accessibility, the campaign reestablished The INKEY List’s position as a trusted voice in skincare. Through clever messaging, guerilla tactics, refreshed visuals, and community-driven storytelling, the initiative aimed to strengthen brand identity, deepen consumer trust, and build brand equity.
The Results
Delivered a +10% increase in brand equity in the US, UK and Canadian markets
Results achieved with -60% budget vs previous period
Took campaign from inception to execution in < 2 weeks